As an eCommerce marketer, you’re probably tired of the rising costs of advertising and your weekly email newsletters aren’t getting you the ROI it once did.. And you’re searching for ways to quickly scale your revenue, without adding a ton of budget for advertising and praying for ROI with the rising costs of advertising.
Today, I want to tell you the ONE source of sales that is right in front of you, but you just aren’t using it. No ad budget needed. No approvals. No costs...It’s all there but the key is you have to do it RIGHT - the reward? If done right, it can quickly drive at least 30 to 40% of your monthly revenue.The best part? It comes with ZERO acquisition cost tied to it.
It’s High margins. It’s Fast. It’s Fully in your control and an asset you own - 100% repeatable and scalable.In fact, 80% of eCommerce businesses ignore this one strategy only because they are too busy fighting day and night over the same channels of advertising as all their competition… sound familiar?
Well after helping send over 15 billion emails and watching the results of over 1,000 eCommerce brands - I’m ready to break my silence and show you what is working for the 20% of eCommerce brands that are doing it right.
Hi my name is Jimmy Kim and over the past 10 plus years, I’ve been an email marketer that’s helped send over 15 BIlLION emails - Im the co-founder of Sendlane, a company that lives and breathes Email marketing for eCommerce and nothing else. We have over 5,000+ clients - all using Email to grow their business.
Some do it right. Some don’t - I get to see it all.
I don’t just passively watch by the way, I’m an actual email marketer myself.
For years, I’ve relied on email marketing as my #1 revenue driver. From selling digital ebooks and software, to owning a retail store front to starting and scaling a fast growing eCommerce brand - I’ve done it all using Email...
I’ve consulted top industry leading brands and products all around email marketing strategy, and understanding how to leverage email marketing in their business to be a big contributor of revenue. That’s why just over 6 years ago, I fell in love with email marketing so much that I partnered up with other email marketers and built a software company called Sendlane, an email marketing automation platform. And though I’m not here to pitch you on Sendlane, I’m here to talk to you about email marketing and how it can be the #1 growth and revenue driver in your business - but you have to stop what you’re doing and use my 4 step framework, it’s the only way to grow by 30 to 40%...I’ll be introducing you to you my proven, time tested framework that I call the ENCA framework. I’ve always relied on these four things to help drive revenue and increase customer lifetime values.
Let me break it down for you.
E is for Engage. When a person makes a purchase or opts in for a coupon, how do you keep them interested and excited. How do you truly pique one's curiosity?
N is for Nurture. Your goal as a marketer in email marketing is simple. By sending the right emails they want, at the right time, you can create a truly personalized experience.
C is for Convert. You’re a marketer and your ultimate goal is to get your customer to pull out their wallets and buy your product.
A is for Automate. This one’s simple. Your goal should be to help you save time and make more money, while also providing a true, personalized customer experience.
The goal is to help you focus on the top of the funnel and the bottom, while letting the system automate the entire process for you. The moment each and every action is complete, using intelligent data driven decisions, your goal is to engage, nurture, and convert each and every visitor, automatically.
And that’s it.. The ENCA is a simple, yet effective framework that’s proven and time tested, across multiple industries and verticals. Listen, the one thing I have learned over the past 10+ years is that email should always be the #1 channel for all digital marketers, regardless of your niche or vertical. Not only does it integrate with all your other channels..
It’s the ONE channel of marketing that you can actually own and your only job is to make sure your customers are getting the right emails at the right time. You see, when the marketer has a deeper, more meaningful understanding of email marketing, it can help a business grow and flourish by giving their subscribers and customers the experience they want and deserve.
Which is a true personalized experience from the day they visit your website, to the day they become a lead or customer with the goal of making them a repeat buyer. Of course, all as hands free and automated as possible.So if you’re ready to maximize your email marketing ROI, automate your ecommerce business,learn more on deliverability, content, data, and turning your leads to repeat buyers. AND generate more ROI by turning your leads into repeat buyers with eCom Email Academy...
Then grab access for yourself and your team today.
10 course stages from content & copy to automated funnels (over 8 hours total!)
Get access to exclusive video interviews and learn from top eCom marketers.
Watch an automation funnel built out from start to finish.
Keep your email strategy on track as you apply the course to your marketing
Printable case studies of how brands like Starbucks & TOMS leverage email marketing
Test your knowledge along the way & unlock each module as you go
Discover how to make email marketing your #1 growth engine and revenue source for just $247!
Don't wait, become an eCom email expert today.
After successful completion of over 8+ hours of training and quizzes, including passing a final certification, you'll get a formal, downloadable and frame-able certificate of completion.
Use the certification to help you excel in your personal or professional career goals by demonstrating your deep expertise in email marketing and marketing automation for eCommerce.
Expand your general knowledge or get insight on the newest, cutting edge strategies. Grow your career and advance your knowledge to email marketing expert.
Give your team the training they need so you can stay focused on strategy and execution.
You’re getting hired to be the expert. This course will make your team the experts to win the business.
Running a business is hard enough without worrying about sales and marketing. Let us give you the crash course to professional email marketing in 8 hours or less!
Introduction to the course and breakdown each module and the overall flow of eCommerce Email Academy.
Personal introduction to the course from
your instructor, Jimmy Kim
The core differences between email marketing & automation
Email vs. website tracking
Single channel vs. cross channel
Revenue, action & event attributions
The goals of email marketin automation
8 video lessons (42 min)
The goal of email marketing
Different ways to collect emails
Mass emails vs. transactional & automated emails
Understanding & analyzing data
Tracking: goals & actions (UTM)
Best time to send & best practices
9 video lessons (48 min)
Content marketing in email
Sender names & from emails
The power of subject lines
The "perfect" message
CTA's: when, where & how many
8 emails your eCom store should have
7 video lessons (60 min)
Frequency & timing
Spam & trigger words
SEO for email marketing
Link cloaking & control
Understanding gmail & tabs
Clean up & hygiene
9 video lessons (58 min)
Intro to data-driven marketing
Deep dive into segmentation data points
How to use segmentation to make data-driven decisions
uUse cases for segmentation
Data & behavior personalization
6 video lessons (35 min) + 3 checklists
Surveys, coupons, loyalty & rewards
9 video lessons (44 min)
What is event-based marketing?
The goals & advantages
How event-based marketing is used in eCommerce
Setting goals for event-based marketing
6 video lessons (30 min) + 3 checklists
Deep dive into auomation funnels
(to support marketing funnels)
Building out automation funnels
(with a data-driven marketing focus)
Building out automation funnels
(with a behavior-based marketing focus)
9 video lessons (52 min)
Congrats you've made it! Module wrap up
Final quiz, test your knowledge
Receive your formal certification
Receive your certificate of completion
11 Checklists Included
Included with eCom Email Academy is a variety of downloadable action checklists! You can download and print each for reference!
Valued at $197
3 Interviews Total (95 min total)
Meet 2 technology companies and 1 high velocity eCommerce brand and learn how they use data and email in their business!
Valued at $197
3 Case Studies (30 pages total)
We dissected 3 major brands and everything they do in email marketing including real examples!
Valued at $197
“With the rising cost of advertising, email marketing has been a core revenue generator for our business that we can rely on constantly and consistently at Vitacup. Jimmy has been instrumental in helping our business grow through email marketing strategy to help our business grow from $0 to $30m in the last 24 months”
Following the proven framework around abandon carts and welcome series increased our engagement as well as our abandon cart recovery rate . That was ONE of many golden nuggets Jimmy drops in the course. I highly recommend this course for any marketer who needs the proven step-by-step for their business.”